Take on the pivotal role of Senior Analyst in Marketing at Agoda, where analytical depth meets innovative digital strategies. Your focus will be on optimizing marketing campaigns through data analysis.
As part of Agoda's team, you will engage with various digital platforms to perform A/B tests and analyze marketing performance across search engines and social networks. Using your quantitative skills, you will develop models for campaign optimization and craft dashboards that enhance visibility into key metrics for stakeholders.
Key Responsibilities:
• Experiment with and optimize text ads on Google and Bing
• Analyze and optimize social media campaigns on platforms like Instagram
• Create comprehensive dashboards for data visualization
• Use statistical tools to inform marketing strategy
• Communicate analytic insights clearly to teams
Requirements:
• Bachelor’s Degree in a quantitative field
• Minimum 2 years’ experience in tech or consulting
• Profici...