Job ID: *******
Career Area: Sales & Marketing
Job Category: Salaried
Location: FCA Mexico - Santa Fe Corporate Services
****, MX
Date Posted: July 29, ****
Brand: FCA Group
**The Brand & Business Manager is the strategic lead for one or more nameplates within the Alfa Romeo product portfolio.
** This role is responsible for defining and executing the go-to-market strategy across the entire business cycle of each vehicle, from product definition to end-of-life.
He/She drives alignment across product content, pricing, volume planning, marketing strategy, network development, sales performance, profitability, incentive recommendations, and lifecycle management.
This position acts as the central point of coordination between brand strategy and business execution, ensuring the brand's positioning and financial objectives are consistently achieved.
**Strategic Functions**
- Develop effective product positioning by conducting competitive pri...