Shape the future of marketing with Armstrong Collective as an Analytics Specialist focused on optimizing strategies through data insights. Support marketing growth by enhancing decision-making across channels.
This role allows you to leverage your analytical skills while working alongside the Manager of Digital Marketing & Media. You will assess campaign performance, identify optimization opportunities, and enhance customer engagement. Defining marketing metrics and providing analytical insights are key to supporting both Rocky Mountaineer and Canyon Spirit in achieving their goals.
Key Responsibilities:
• Conduct in-depth analysis of marketing campaign performance
• Partner with teams for effective performance reporting
• Create meaningful dashboards to display user engagement
• Develop recommendations based on analytical results
• Collaborate with Data & Insights for measurement best practices
Requirements:
• Minimum 3 years in digital marketing analytics