About the Company We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance. This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey. Role Summary The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding distribution, managing channel partners, and leading a field sales team within the assigned area. This role requires strong execution capability, distributor management skills, and deep understanding of the FMCG/beverages market. Key Responsibilities Achieve Sales Targets: Drive primary and secondary sales to meet or exceed monthly and quarterly volume and value targets across the assigned area. Distributor Management: Appoint new distributors where required, manage existing distributors, ensure healthy stock levels, and im...