Job Title
Area Sales Manager (ASM) – State Owner (Primary + Secondary)
Department
Sales
Reporting To
Zonal Head / Head of Sales
Location
State-level role (Extensive field travel)
Employment Type
Full-Time
Role Objective
Own and drive the complete state-level growth engine by managing Primary (Company → Distributor) and Secondary (Distributor → Market) sales with a strong execution focus on C/D/E-category retail outlets, while scaling Wholesale, HoReCa, and Institutional channels.
This role carries end-to-end accountability for