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Fosters the development, implementation and successful execution of innovative category and “Go to Market” (GTM) strategies. Maintains lead role in implementing strategies, ensuring they adhere to overall national category strategies, while meeting Area needs. Oversees Area marketing activities. Facilitates and oversees customized pricing and product assortment for the Area based on customer needs. Identifies segment growth opportunities within the Area's market. Manages and oversees local needs and opportunities, marketing, brands management, culinary solutions and other specialists. Due to multiple sites within Area (including Hub and market DCs), this position requires virtual leadership in order to effectively cover the sales volume and labor force effectively.

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