Directive Consulting is a performance marketing agency that specializes in working with SaaS and tech companies.

We have developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics.

Overview Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role and Responsibilities

Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod.

Best Practices: AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular:

LTV:CAC modeling

Customer Generation

Share of SERP

Functional Content

Breakdown Barriers: Every great campaign lives or dies at the moment of approva...