ABOUT THE ROLE
Responsible for leading the brands’ digital strategy, ensuring proper budget allocation, coordination with agencies and internal teams, and the development of omnichannel plans that drive growth, visibility, and brand positioning within the e-commerce ecosystem.
KEY RESPONSIBILITIES
Define budget allocation based on a digital marketing strategy in e-tailers, build new ways of working with agencies and execute one integral media strategy behind brands growth by country.Provide guidance on digital execution process. Connect brands strategy with execution in a way that can be done in the digital ecosystem.Wire with customer and marketing teams to make the best use of brands, campaigns and communication resources. Co-create digital strategies that boost E-comm brand growth, launches and Foco plan.Work with third-party online sellers and customer own platforms to drive products growth through visibility and approp...