Role Objective
Lead the B2B marketing strategy and execution with primary influence in Mexico, focusing on brand positioning, market visibility, campaigns, content, digital marketing, social media, events, and field marketing. Ensure alignment with business priorities and with the regional and global marketing strategy, while also generating additional impact in Colombia and across Latin America.

The role aims to strengthen the company’s presence primarily in the Mexican market, identify relevant opportunities in key industries, develop awareness and engagement initiatives, and translate the company’s value proposition—including technological and AI solutions—into clear, differentiated messaging for B2B audiences, extending its impact to Colombia and the rest of Latin America.

Main Responsibilities
Develop and implement the B2B marketing strategy with primary focus on Mexico, aligned with business...