Main Responsibilities

As Brand Manager EK, you will be responsible for the strategic and commercial development of the brand within the Bihr/Powersports distribution network across France and Europe.

Your mission: to maximize EK’s performance in European markets by deploying effective go‑to‑market strategies aligned with the brand’s global vision, while supporting local teams in commercial execution.

You will actively contribute to strengthening brand awareness, visibility, and preference across the region.

Key Responsibilities

Brand strategy & development

• Act as the main point of contact between EK, the Bihr Transmission Product Manager, and internal teams.
• Develop and implement the brand strategy across European markets.
• Ensure consistent and high-quality brand representation across all sales channels.
• Conduct competitive analysis and identify growth opportunities in each market.