Key Responsibilities:

• Own and localize brand guidelines and seasonal positioning in alignment with global/regional brand direction.
• Develop annual and quarterly brand plans including product focus, storytelling themes, and calendarization.
• Analyze brand performance, customer insights, and competitor activity to drive strategic decisions.
• Build and propose seasonal assortment plans based on historical performance, trends, and store needs.
• Manage Open-to-Buy (OTB) budgets and monitor utilization by category and drop.
• Liaise with regional principals to finalize buys, price architecture, and product strategy.
• Monitor stock performance, sell-through, aging, and initiate in-season actions (replenishment, transfers, markdown proposals).
• Manage shipments across departments within brand.
• Partner with the marketing team to ensure campaigns and VM align with product focus and brand stories.