We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

Responsibilities

• Brand Strategy & Positioning: Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).
• Integrated Campaigns: Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
• Cross-Cultural Narrative: Craft compelling stories that translate seamlessly between Western Crypto Twitter (X) culture and the nuances of the Asian/Chinese crypto landscape.
• Market Intelligence: Monitor industry trends and competitor moves to ensure the exchange remains a top-of-mind choice fo...