Take charge of marketing strategy as Roots' Brand Marketing Manager. Drive integrated campaigns that highlight brand authenticity and resonate with consumers.
As the Brand Marketing Manager, you will lead efforts to execute Roots' global marketing strategy. With over five years of experience, your role focuses on ensuring cohesive brand messaging across all channels. Collaborate with teams to develop compelling marketing briefs and strategies rooted in consumer insights, enhancing customer engagement and experience.
Key Responsibilities:
• Oversee all aspects of campaign go-to-market execution
• Manage cross-functional partnerships for collaborative efforts
• Maintain marketing timelines and approval processes
• Drive cultural relevance in key brand initiatives
• Monitor and optimize campaign performance based on insights
Requirements:
• Bachelor’s degree in Marketing or related field
• Minimum 5 years in brand marketing experience
• Proven success in s...