Job Description
Role Mandate:
The Brand Marketing Specialist provides tactical support for the development and execution of
marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an
early step in the brand marketing career path, and supports cross-functional campaign teams through
close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless
execution
Core Responsibilities:
• Campaign Planning: Supports the brand team in developing the marketing brief, including
compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in
relevant past campaign data to advise best practices
• Campaign Execution - Creative: Supports the brand team in coordinating with internal/external
agency counterparts, and other partners for the review and
approval of creative; closely reviews creative against established brand guidelines, and
aggregates feedba...