Campaign Performance Specialist

Responsibilities

• Handle campaign related activities, including search engine advertising (SEA), paid social, and affiliate marketing, to support campaigns and maintain consistent media presence.
• Lead omnichannel marketing activities (SEO, paid social, programmatic, influencers, PR) by translating brand and category strategies into execution.
• Manage agencies (media, influencers, PR, content) and budgets, ensuring efficiency and alignment with KPIs and briefs.
• Support and optimize campaigns and always‑on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
• Drive analytics, reporting, and ROI modeling to enable data‑driven decisions, continuous optimization, and performance improvements.
• Guide market teams toward online excellence through coaching, cross‑functional coordination, and performance insights, with focus on North Latam (Mexico, ...