Position Title: Category Manager - Marketing

Purpose of the Role:

The Category Manager will be responsible for driving brand growth, strengthening brand equity through a robust digital strategy, and managing the portfolio to regain market share in key segments. This role demands a strategic marketer with experience in digital communication and category management to execute high-impact campaigns and product launches that align with the company’s growth objectives.

Key Responsibilities:

Brand Growth Strategy

• Design and execute a comprehensive growth strategy for the category that aligns with business objectives and maximizes revenue potential.
• Conduct market analysis and leverage consumer insights to identify growth opportunities and drive brand positioning.

Brand Equity Enhancement