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The Chief Representative Officer (CRO) leads and executes INTA's regional strategy in Latin America and the Caribbean, ensuring alignment with the Association's global priorities. The CRO is responsible for strengthening INTA's visibility, influence, and member engagement across the region by building and maintaining relationships with key stakeholders, including government institutions, IP offices, local associations, and the private sector. The CRO also contributes to INTA's general strategic plan, supports membership development, and coordinates the delivery of educational programs.