Lead Clio's web marketing strategy as a Senior Web Strategist, applying your expertise to enhance site performance and user engagement. Hybrid work environment with impactful outcomes.
As Clio's Senior Web Strategist, you will take charge of the global web strategy, ensuring alignment with marketing goals across regions including the US, Canada, UK, and Australia. With at least 6 years of experience in web strategy or demand generation, you will drive campaigns that resonate with local audiences while promoting a cohesive brand narrative. Your analytical skills will play a critical role in optimizing conversions and enhancing user experience.
Key Responsibilities:
• Direct GTM campaign strategies across regional web platforms
• Collaborate on high-impact website initiatives and landing pages
• Lead CRO processes, including A/B testing and UX audits
• Ensure compliance with SEO best practices during project execution
• Analyze web data to inform strategic decisions<...