Why This Role Exists

We're ready to launch a cold email outreach program and we need someone who has already done this before — not someone who will figure it out along the way. We want an expert in Instantly.ai who can hit the ground running: help us make the right decisions on inbox setup, define our target audience, craft compelling messaging, and build sequences that actually convert.

If you've launched and managed cold email campaigns on Instantly.ai and know what it takes to make them work, this role is for you.

What You'll Be Doing

Campaign Setup & Strategy

• Advise on the number of email inboxes to purchase based on campaign goals and volume
• Help define and refine the ideal buyer avatar (IBA) and target audience segments
• Set up the Instantly.ai account, domains, and inbox warm‑up protocols
• Configure sending settings, deliverability best practices, and spam avoidance measures