Country Marketing Lead MexicoDepartment: Corporate MarketingEmployment Type: Full TimeLocation: MexicoDescriptionWe are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive.You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.What you will do:Hold responsibility for Passengers Acquisition and Retention KPIsLead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, ProductDrive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mixHold country marketing budget processesGenerate hypotheses and execute tests to drive growth hacking initiativesLead Brand positioning in line with local insights and global brand guidelinesOversee the creation of effective and culturally relevant creatives for all marketing channelsIdentify and nurture partnerships that align ...