Creative Strategist (Conversion Ads) I Remote

About the Role

411 Locals is looking for a Creative Strategist who understands how to turn simple ideas into high-converting ads that drive real leads for small businesses .

This is not a “brand creative” role.

We’re looking for someone who can create scrappy, effective, conversion-focused ad creatives —especially video—designed to generate calls, form fills, and book jobs for local service businesses like roofers, plumbers, HVAC, and electricians .

Our clients operate on tight budgets , so your work must maximize performance, reduce CPL, and make every dollar count .

What You’ll Do

• Develop creative strategies for paid social campaigns (Meta, TikTok, YouTube) focused on lead generation
• Write high-converting scripts, hooks, and ad copy that s...