Set the direction and own the Crew Auxiliary Services strategy, roadmap, and value proposition in step with the broader services and growth agenda. Surface and rank new service opportunities across the crew lifecycle, spanning recruitment, training, welfare, travel, digital services, compliance, wellbeing, and logistics. Carry full P&L ownership across revenue growth, cost discipline, margin enhancement, and investment prioritisation, with outcomes monitored through clear financial and operational KPIs. Craft pricing frameworks, commercial terms, and profitability benchmarks by service line, underpinned by business cases covering ROI and risk assessments. Convert customer needs into clearly defined service scopes, SLAs, and delivery models, ensuring offerings are repeatable and scalable rather than bespoke. Collaborate with Digital / IT teams to enable data-driven service delivery while satisfying regulatory and compliance obligations across jurisdictions. Spearhead the rollout of crew...