Summary
Ensure the stable and efficient day-to-day operation (Business-as-Usual, BAU) of CRM platforms at the country level, acting as the first-line support and executor of operational processes critical to business continuity (users, territories, data quality, consents, surveys, reporting, training, and field support).
This role enables CRM to operate as a business-critical platform by reducing operational friction, improving user experience, and ensuring consistency in execution, while the CRM Manager focuses on strategy, roadmap, and governance.
About the Role
Major Responsibilities
CRM Strategy & Platform Ownership
Implement the
CRM strategy
aligned with business priorities and global guidance.
Select, manage, and operate CRM platforms (e.g.,
Veeva, OnCore, MCCP, VIP Tool, CRM of the Future
), including roadmap, releases, and enhancements.
CRM Operations, Processes & Governance
Own the
end‐to‐end CRM operation
, ensuri...