Role Overview
As a CRM and Campaign Strategy specialist, you will lead the development, management, and optimization of our customer relationship data to drive targeted marketing campaigns.
Key Responsibilities
- CRM Management: Oversee and maintain the CRM system, ensuring data accuracy, integrity, and compliance.
- Data Segmentation: Segment customer data to create targeted campaigns based on demographics, behaviors, and engagement.
- Cross-Functional Integration: Work cross-functionally to ensure CRM integration with other tools and platforms.
Campaign Strategy
- Provide insights and recommendations to improve overall customer journey touchpoints.
Analytics and Reporting
- Analyze campaign performance and provide detailed reports to stakeholders.
- Use data-driven insights to refine strategies and improve customer engagement.
Qualifications