Overview

We are seeking a data-oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalized, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analyzing the metrics to optimize performance.

Key Responsibilities

• Create & Deliver Impactful Campaigns — Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys. Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.
• Enhance Personalization Through Automati...