Elevate player engagement as a CRM Strategy Specialist for Electronic Arts. This role encompasses lifecycle planning and operational execution across multiple communication channels.
As a CRM Strategy Specialist, you will support strategy and execution for CRM programs in entertainment franchises. You will analyze player behavior to create targeted communications and collaborate with cross-functional teams to align CRM initiatives with franchise priorities. This role demands strong analytical skills and a focus on high-quality player engagement.
Key Responsibilities:
• Define messaging strategy based on player behavior analysis
• Build and launch CRM campaigns across various channels
• Ensure communications meet quality and targeting standards
• Identify player moments for strategic engagement opportunities
• Deliver performance reports and A/B testing results
Requirements:
• 2 years experience in CRM or digital marketing
• Bachelor's degree in Marketing o...