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Deposit & Debit Category & Segment Marketing Head

Student-Friendly Entry-Level
Company

HCM Nexus Consulting

Location

Makati, Philippines

Posted

June 05, 2026

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About This Opportunity

About the Role
You will lead the banks Deposit & Debit Category and Segment Marketing function, owning customer insights, journey design, and end-to-end marketing strategy for upper-retail segments. This is a leadership role that requires a data-driven marketer who can orchestrate cross-functional teams, drive adoption of deposit & debit products, and unlock new revenue through customer-centric lifecycle programs.

What Youll Lead


Customer Insights & Segmentation


  • Build a deep understanding of the upper-retail customer segmentbehaviors, motivations, lifecycle triggers.
  • Map end-to-end customer journeys and develop detailed personas to guide messaging, content, and channel selection.

    • Marketing Strategy & Planning


  • Lead the team in designing cohesive, multi-channel marketing campaigns that deepen usage, loyalty, and engagement across deposit and debit portfolios.
  • Drive upsell and...