Description:

Position Overview

The Digital Development Business Manager is responsible for defining, executing, and continuously optimizing the local digital strategy to accelerate growth, strengthen brand visibility, and generate qualified demand across B2B and B2C audiences. This role blends strategic digital marketing leadership with digital business development responsibilities, ensuring end-to-end performance across digital and traditional channels (web, paid media, social, email/automation, marketplaces/e-tailing/DTC where applicable), and tight alignment with Sales and Marketing.

The role acts as the digital subject-matter expert for the organization, translating business priorities into measurable digital plans, scaling lead generation, improving conversion, and building a data-driven culture through robust analytics and reporting.

Key Responsibilities

1) Digital Strategy & Leadership