Digital marketing assistant

CDMX, Mexico(Hybrid)

**Job Description**

Support the execution, monitoring, and optimization of paid social acquisition campaigns, contributing to performance goals (leads, conversions, CAC, ROAS) through data analysis, reporting, and operational campaign management.

**Responsibilities**

+ Assist in the setup and management of campaigns in Google.
+ Monitor daily and weekly campaign performance (CPC, CTR, CPA, ROAS, conversion rate).
+ Build and maintain performance reports using Excel, highlighting key insights and trends.
+ Analyze campaign data to identify optimization opportunities (audiences, creatives, budget allocation).
+ Support A/B testing initiatives across audiences, copy, and creative formats.
+ Coordinate with creative teams to ensure timely implementation of assets.
+ Track budget pacing and ensure alignment with monthly investment plans.

**Qualifications**

• Expe...