Lead digital marketing initiatives as Origins' Digital Marketing Manager (CRM) in a hybrid role in Liberty Village, Toronto. Drive e-commerce performance through data-driven strategies and user experience enhancements.

This strategic role focuses on managing e-commerce websites while utilizing analytics to inform content strategy and drive business growth. The ideal candidate has a solid background in digital merchandising, platform optimization, and analytics. You will collaborate with cross-functional teams to enhance the digital experience and support brand storytelling.

Key Responsibilities:
• Oversee content and merchandising strategy for the Origins website
• Utilize analytics tools to shape content planning and UX improvements
• Collaborate with marketing, creative, and technical teams
• Manage all website updates, product setups, and digital merchandising
• Ensure SEO optimization and brand consistency across content
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