Transform marketing at BGC Big Brothers Big Sisters of Edmonton! As a full-time Digital Marketing Specialist, you will lead innovative strategies focusing on youth mentoring and engagement.
In this full-time, 15-month term role, you will develop captivating content and manage digital campaigns for the agency's signature programs, including the Dream Home Lottery and volunteer recruitment. Your expertise will guide the transition to a digital-first strategy while optimizing donor engagement through automated journeys and leveraging analytics for improved performance.
Key Responsibilities:
• Lead digital strategy planning and execution for agency campaigns
• Manage external partnerships to optimize campaign reach
• Create compelling messaging for mentor recruitment
• Monitor and analyze campaign performance data
• Ensure website content aligns with marketing goals
Requirements:
• Bachelor's degree in Marketing or related field
• 7+ years of marketing experie...