**What you ́ll do***:- Drives alignment between SMU and countries, aids executing of digital marketing campaigns.
- Manage & steer the eCommerce platform (Fester) - collaborates with local marketing and strategy teams to define the overall eCommerce strategy- Plans, manages and executes special digital platform projects across global markets for a focused / all product category- Conducts analysis of own/competitor's digital activities across relevant digital touchpoints for fast learning sharing and eff-ve roll-outs- Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment- Implements and manages or supports implementing of digital campaigns and strategy development per brand cluster- Translate Global Digital Strategy into local strategies and activities- Translates the current communication strategy into a hollistic mobile first digital and touchpoint strategy- Regularly connects and consults to SMU and ...