We are seeking a Digital Marketing Strategist to lead end-to-end digital strategy for higher education institutions. This role requires a senior professional with deep expertise in paid media, conversion optimization, and admissions funnels. You will collaborate with creative and analytics teams, manage performance-driven campaigns, and deliver measurable growth in student enrollment.

Key Responsibilities

• Lead digital strategy for higher education clients.
• Manage and optimize paid media campaigns across Google, Meta, TikTok, and LinkedIn.
• Drive conversion optimization toward enrollments and qualified leads.
• Collaborate with creative teams to ensure alignment between strategy and content.
• Make data-driven decisions, avoiding vanity metrics.
• Continuously review and improve admissions funnels, growth loops, and performance frameworks.
• Provide strategic reports and insights to key clients.

Daily...