Lead innovative digital communication strategies as a Senior Manager at Loblaw Digital in Downtown Toronto. Drive engagement across email, SMS, and push notifications while optimizing customer interactions.
As a Senior Manager, you will spearhead the digital messaging team for PC Express, Joe Fresh, and Shoppers Drug Mart. Your strategic marketing expertise will be essential in identifying customer behaviors and driving personalized communications. With a focus on multi-channel engagement, you'll collaborate with various teams to enhance acquisition and retention strategies.
Key Responsibilities:
• Develop and execute digital messaging strategies
• Optimize automated customer communications
• Analyze customer behavior to identify insights
• Manage and grow customer database strategies
• Lead and mentor a talented team of digital specialists
Requirements:
• 8+ years in managing digital messaging channels
• 3+ years of people management experience
• Exper...