KEY RESPONSIBILITIES

Deliverables and Main Supporting Activities:

1. Lead and Execute an Integrated Communications & Brand Strategy

• Translate CCUA’s corporate strategy and advocacy agenda into clear and cohesive communications plans.
• Ensure consistent messaging across all audience groups, including members, media, government, partners, and employees.
• Maintain and evolve CCUA’s brand identity, ensuring adherence to visual, editorial, and tonal standards across all communication materials.
• Oversee regular brand evaluation and alignment activities to protect and elevate brand equity.

2. Strengthen Media, Public Relations & Reputation Management

• Cultivate strong, ongoing relationships with national, regional, and sector-specific media outlets.
• Serve as a strategic advisor and primary contact for media inquiries, ensuring timely, accurate responses.
• Draft and manage pr...