Overview
Our client, a Top 5 bank in Canada, is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.
Responsibilities
- Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.
- Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.
- Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.
- Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.
Must-Have Skills