Critical Mass is seeking a Director of Marketing Science to lead analytics strategies in Toronto. With over 10 years in marketing and a focus on media analytics, elevate client solutions by harnessing data insights.
This role leverages extensive expertise in digital measurement across diverse projects. You will design actionable measurement plans and optimize campaign performance using advanced reporting and data visualization techniques. Your leadership experience will ensure team success across multiple workstreams, driving data-driven best practices.
Key Responsibilities:
• Lead end-to-end measurement strategy across multiple campaigns
• Develop actionable measurement plans aligned with client goals
• Analyze performance and maintain insightful dashboards
• Communicate complex technical concepts effectively
• Manage team deliverables and training effectively
Requirements:
• 10+ years in marketing, 5+ in media analytics
• Strong project management and co...