Step into the role of Director of Marketing Science at Critical Mass in Toronto, where your analytical acumen will influence marketing strategy and client success. This position emphasizes effective media analytics and measurement planning.
With a background of over 10 years in marketing, you will manage analytics efforts, develop actionable insights, and enhance client engagement through strategic communication. You will lead a team of professionals, guiding them to excel in diverse marketing science disciplines while ensuring all measurement strategies align with client goals. Your strong leadership skills will be critical in fostering a collaborative and innovative environment.
Key Responsibilities:
• Lead measurement efforts across various client campaigns
• Develop targeted insights that meet client expectations
• Analyze and report comprehensive channel performance
• Present data-driven recommendations to non-technical audiences
• Guide team development and p...