Seeking a lead generation expert who is ready to architect the future of Paid Social. This isn’t a traditional media buyer role; we’re looking for a Director, Paid Social to build a high‑octane marketing engine. You’ll own a large annual budget, lead a talented team, and design the creative and audience strategies that will redefine lead generation in 2026. If you treat ad spend like your own capital and see AI as your greatest multiplier, let’s talk.

You’ll lead our Paid Social Advertising programs with a focus on customer acquisition and high-quality B2C lead generation for home services (e.g., home remodeling, roofing, window replacement).

You’ll set the vision and direction for your team—mentoring and coaching to create a culture of continuous improvement; challenging the status quo, testing new ideas, learning from results, leading the integration of AI tools into our workflows, and iterating to drive meaningful improvements.

What you will do