Join as a Paid Media Specialist where you'll optimize digital campaigns with strategic insights. Your hands-on experience will drive performance for a leading financial institution's marketing initiatives.
As a Paid Media expert, you'll be responsible for end-to-end campaign management, focusing on both Paid Search and Paid Social channels. This role emphasizes analytical performance analysis, stakeholder management, and collaboration with various teams to enhance campaign outcomes. Your contributions will be vital in shaping impactful marketing strategies.
Key Responsibilities:
• Manage and optimize end-to-end Paid Media campaigns
• Define KPIs and analyze campaign performance
• Collaborate with internal teams and vendors
• Serve as the key Paid Media contact for specific lines of business
• Provide data-driven strategic recommendations
Requirements:
• Over 2 years of Paid Media experience
• Proficiency in SA360 and Google Ads required
• Strong analyti...