Elevate player experiences as the Senior Manager of CRM Strategy for EA SPORTS FC. Spearhead a team dedicated to crafting engaging communications that resonate with football fans worldwide.
At Electronic Arts, this role fosters the growth of fan communities while driving retention and engagement initiatives. You will define the CRM strategy aligned with business goals, ensuring data-driven personalization across all touchpoints. Engage directly with leadership and cross-functional teams to optimize the player journey within the EA SPORTS ecosystem.
Key Responsibilities:
• Lead the development of the overarching CRM strategy
• Drive loyalty and engagement through personalized campaigns
• Build a robust CRM ecosystem and capabilities
• Manage multi-channel communication strategies for players
• Integrate lifecycle marketing into gameplay experiences
Requirements:
• 8+ years in CRM or lifecycle marketing roles
• Background in gaming or digital preferred
• ...