Transform content strategy with our EdTech client in Calgary as a Content Specialist. Focus on building high-performing, short-form content that drives measurable results.
This position is ideal for someone with 2–5+ years of experience focused on impactful media creation. You will lead the entire content pipeline, establishing systems for producing engaging stories while exploring new trends. Work alongside a media team to ensure ad creatives convert efficiently into leads and enrollments.
Key Responsibilities:
• Oversee the content engine from ideation to publication
• Create systems for generating formats and hooks at scale
• Identify and manage talent for authentic content
• Respond to trends by crafting high-converting videos
• Collaborate to optimize content for paid media
Requirements:
• 2–5+ years in content creation with proven results
• Demonstrated ability to capture attention and drive action
• Strong copywriting foundation for effective mes...