Criterion Global is a rare independent international media strategy and buying agency , purpose-built for brands navigating the new global economy . We help companies expand into new markets with speed, rigor, and local intelligence—without the constraints of holding-company networks.

Our clients work with us because we combine senior-level thinking, agile global coverage, and hands‑on execution across digital, TV, CTV, OOH, and sponsorship‑led media. We are intentionally low‑profile, but widely regarded by our clients as a hidden advantage when entering or scaling in complex international markets.

The Especialista en Medios Pagados / Media Buyer will lead paid media execution focused on the Mexican market , supporting both local advertisers and international brands entering Mexico for the first time. This role requires strong platform expertise, market fluency, and the ability to operate confi...