Overview of the position We're looking for a Digital Marketing Senior Specialist to lead and optimize our digital ecosystem through CRM, data-driven strategies and AI-powered tools. This role is responsible for executing end-to-end digital campaigns, enhancing customer experience across channels, and driving measurable impact in engagement, lead generation and brand growth.
Typical tasks - Execute and optimize CRM strategies using Salesforce Marketing Cloud and Automotive Cloud
- Manage customer journeys, audience segmentation, automation and push notifications
- Oversee lead management processes (routing, scoring, deduplication and conversion funnel analysis)
- Develop and execute email and WhatsApp campaigns, including A/B testing and lifecycle journeys
- Analyze digital performance using GA4 and generate insights to improve engagement and conversion
- Build dashboards and reports (Power BI) to support data-driven decision...