**Role Purpose**To drive incremental room night revenue and loyalty contribution regionally through the planning, development and implementation of direct marketing loyalty programs and campaigns, while leveraging customer databases and insights to increase enrollments, share of wallet and activation rates among lapsed and valuable active members.Ensure program marketing initiatives support overall multi-brand and relationship marketing vision, objectives and goals while remaining competitive in the frequent travel market.
**Key Accountabilities**- Deliver relevant direct marketing growth, retention and win-back programs through differentiated personalization strategies, segmentation, A/B test design, and direct response metrics and measurement.
- Optimize campaign messaging, relevancy and reach through traditional and non-traditional communication vehicles, leveraging business intelligence reporting and analysis to implement automated and event-triggered communication progr...