Authentic Wine & Spirits Merchants (AWSM) is a leading Canadian distributor of fine and luxury wines and spirits. We partner with globally recognized producers to bring the finest portfolios to Ontario’s top restaurants, hotels, and private collectors.

Masi Agricola is one of Italy’s most storied wine estates, crafting Amarone and other Valpolicella wines since 1772. Known for their Appassimento method and exceptional back‑vintage collection, Masi wines are synonymous with quality, heritage, and innovation.

The Fine Wine Ambassador will represent Masi across Ontario, sharing its history, tasting experience, and brand story with sommeliers, wine directors, and private collectors.

Role Overview

This is a relationship-driven, brand-focused role. The Fine Wine Ambassador is responsible for education, advocacy, and premium brand building within Ontario’s fine wine community. The right candidate thrives on in-person engagement, storytelling, and buildi...