FreshBooks is hiring a Paid Search Lead to drive our acquisition strategy. This role emphasizes technical execution and innovative approaches in a competitive landscape.
The Paid Search Lead will own and enhance FreshBooks' vital paid search efforts. You will design comprehensive paid search strategies, focus on customer lifetime value, and collaborate closely with strategic partners. Your analytical mindset will ensure that FreshBooks leverages search as a robust competitive advantage.
Key Responsibilities:
• Develop a multi-million dollar paid search roadmap
• Collaborate with Data Science for refined customer acquisition
• Lead testing initiatives including audience targeting
• Monitor and adapt strategies based on competitor analysis
• Partner with affiliate and SEO teams for synergies
Requirements:
• 7-10+ years managing robust Paid Search accounts
• Expertise in conversion funnels and customer profitability
• Partnership with Data Science for perf...