We are looking for a highly motivated and results-driven General Manager to lead our sales-driven operations in Africa.The GM will be responsible for developing and executing commercial strategies, managing sales teams, growing market share, and ensuring efficient operations across departments.The role requires a strong understanding of the African market, leadership in sales performance, and operational excellence.Key Responsibilities:Sales & Business DevelopmentDevelop and implement sales strategies to increase revenue, market share, and customer baseManage and lead the sales team (including Van Sales, Key Accounts, Retail/Wholesale)Set and monitor monthly and annual sales targets across all territoriesIdentify new business opportunities and partnershipsLead key negotiations with major clients and distributorsEnsure excellent customer relationship management and after-sales serviceOperational ManagementOversee supply chain, warehousing, logistics, and product availabilityEnsure op...