Take charge of demand generation at Geotab as the Senior Manager leading dynamic marketing strategies. Focus on full-funnel campaigns that increase pipeline efficiency and revenue.
As a Senior Demand Generation Manager, you will build a modern marketing approach targeting B2B buyers through comprehensive and integrated campaigns. Your expertise will facilitate collaboration across Sales, Marketing, and Creative teams, enabling the full cycle of campaign execution—from conceptualization to analysis of results. Your leadership will ensure a consistent pace of quality campaigns while fostering a culture of accountability and innovation.
Key Responsibilities:
• Manage end-to-end demand generation strategy and execution
• Design campaigns suitable for modern B2B buying behaviors
• Construct a flexible campaign roadmap with strategic priorities
• Conduct multi-channel campaign execution and optimize performance
• Lead team members to achieve high standards in campaign ou...