Take charge of Geotab's demand generation initiatives and elevate pipeline strategies. Belong to a culture that encourages innovation and a high-performance team in a hybrid-flexible model.
As Senior Manager of Demand Generation, you will redefine how Geotab approaches marketing and engage buyers across various touchpoints. This pivotal role demands strong leadership as you cultivate a high-velocity demand generation environment. You’ll be a critical asset in aligning sales and marketing efforts toward tangible revenue outcomes.
Key Responsibilities:
• Own and optimize end-to-end demand generation strategy
• Lead integrated campaigns focusing on B2B buyer journeys
• Streamline workflows to eliminate complexity in processes
• Collaborate with creative teams to create effective content
• Analyze campaign performance and metrics
Requirements:
• 8–12 years of experience in B2B marketing, preferably in demand generation
• Bachelor’s degree in a related field (M...